About us

Oh, hey! So you want to know a little bit about us do you? 

To put things into a very tiny nutshell, we create and sell ultra premium lifestyle supplements. We love art, we love fitness and we are a bit geeky about science. We have merged these together to create South Africa's first ultra premium lifestyle fitness brand.

Our goal is to create the best looking, highest quality products for your lifestyle and muscles so that you can look and feel your best, oh, and be apart of a super cool family of METALAB customers! 

Oh oh and we forgot to mention... We batch make all our formulas to ensure purity and quality. Some things may sell out fast but you can be sure we are cooking up another crispy fresh batch for you to get your hands on! 

If you ever have any questions, we are just an email or phonecall away. So don't be shy :D

We hope to get you some epic supps soon!

The METALAB team.


Jake Axelrod: Founder, CEO and Creative Director.

Russel Cowan: Accounts, forecasting and bookkeeping.

Rebecca Rosenbaum: Business operations and key account manager.

Kiara Pather: Product fulfilment and retail sales.

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